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BRAVIA 7 II 50 Class True RGB 4K HDR Google TV with Gemini (2026)

Sony K50XR70M2

Features

  • True RGB with independently controlled red, green, and blue LEDs delivers vibrant color with an expanded color range.
  • True RGB combines wide color range with high brightness for accurate color reproduction.
  • X-Wide Angle keeps color consistent from virtually any seat in the room.
  • XR Processor ™ with AI scene recognition optimizes color, contrast, and clarity in real time.

Quick Specs

  • Type: 50 - 59 LED-LCD TV
  • Width: 43.87"
  • Height: 28.37"
  • Depth: 7.25"
  • Energy Star Rated: No
  • Screen Size: 50"
  • Max Resolution: 4K
  • WiFi Connected: Yes

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Due to manufacturer policy, this product cannot be added to your cart. Please contact Sound Designs for more details.

 
Image Feature

Authentic picture. From the studio to your screen

Step closer to the filmmaker's vision. Sony's Studio Calibrated modes deliver pictures that stay faithful from studio to screen, across your favorite streaming platforms.

Image Feature

Epic Quality. Limitless Entertainment

Explore a huge selection of the latest blockbusters, classic hits, and hidden gems from Sony Pictures. Choose favorites to add to your collection included with your BRAVIA TV. Experience next-level picture and sound quality with Pure Stream technology and IMAX Enhanced movies on Sony Pictures Core. 1,6

True RGB, the future of color

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See the hidden depths in a new way

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Crystal clear pictures with AI upscaling technology

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Image Feature

Day or night-the picture adapts automatically

Our True RGB TV uses real-time sensing to optimize brightness and color tone automatically. By detecting ambient light and LED efficiency, it fine-tunes the picture to ensure high-fidelity, cinematic colors that stay comfortable for your eyes at any hour.

Image Feature

Cinema-like sound, perfectly matching pictures

Hear sound from exactly the right place. Not from beneath the screen but seemingly straight from the screen itself. With Acoustic Multi-Audio ™, what you see and what you hear are perfectly matched.

Crystal clear voice. With AI technology

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Watch Video

Image Feature

Direct Connect with BRAVIA Theater Sub and Rear Speakers

Add just what you want, subwoofer, rear speakers, or both, directly to BRAVIA for your ideal cinema sound. Enjoy stronger bass, greater impact, and a wider surround field, transforming movies into a bigger, more cinematic experience. An easy upgrade without the complexity of a full home theater system. 3

Image Feature

Over 10,000 apps and games, straight to your TV

Turn on and tune in, all at once. With dedicated buttons for your go-to apps, you can skip the TV warm-up and dive right into the action. 11

Image Feature

Auto HDR Tone Mapping

Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5® and PS5® Pro console initial setup. Even in dark shadow and bright highlights, you ll see fine details and true colors. 12,18

Image Feature

Auto Genre Picture Mode

BRAVIA automatically switches into Game Mode with PS5® and PS5® Pro consoles to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes. 23

All your gaming essentials in one place

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Image Feature

The Mirage Stand. Subtle, seamless

The Mirage Stand combines slim steel with a transparent lens panel, concealing cables completely from view so the TV appears to float. 19 Available on 50 , 55 65 , 75 , 85 class screen sizes only.

Image Feature

Seamless on your wall

BRAVIA can be mounted flush to the wall, creating a seamless presence that complements any layout and lets the picture take center stage.

Authentic picture. From the studio to your screen Step closer to the filmmaker's vision. Sony's Studio Calibrated modes deliver pictures that stay faithful from studio to screen, across your favorite streaming platforms.

Epic Quality. Limitless Entertainment Explore a huge selection of the latest blockbusters, classic hits, and hidden gems from Sony Pictures. Choose favorites to add to your collection included with your BRAVIA TV. Experience next-level picture and sound quality with Pure Stream technology and IMAX Enhanced movies on Sony Pictures Core. 1,6

True RGB, the future of color This is a modal window.

See the hidden depths in a new way This is a modal window.

Crystal clear pictures with AI upscaling technology This is a modal window.

Day or night-the picture adapts automatically Our True RGB TV uses real-time sensing to optimize brightness and color tone automatically. By detecting ambient light and LED efficiency, it fine-tunes the picture to ensure high-fidelity, cinematic colors that stay comfortable for your eyes at any hour.

Cinema-like sound, perfectly matching pictures Hear sound from exactly the right place. Not from beneath the screen but seemingly straight from the screen itself. With Acoustic Multi-Audio ™, what you see and what you hear are perfectly matched.

Crystal clear voice. With AI technology This is a modal window.

Direct Connect with BRAVIA Theater Sub and Rear Speakers Add just what you want, subwoofer, rear speakers, or both, directly to BRAVIA for your ideal cinema sound. Enjoy stronger bass, greater impact, and a wider surround field, transforming movies into a bigger, more cinematic experience. An easy upgrade without the complexity of a full home theater system. 3

Over 10,000 apps and games, straight to your TV Turn on and tune in, all at once. With dedicated buttons for your go-to apps, you can skip the TV warm-up and dive right into the action. 11

Auto HDR Tone Mapping Auto HDR Tone Mapping instantly optimizes HDR settings during your PS5® and PS5® Pro console initial setup. Even in dark shadow and bright highlights, you ll see fine details and true colors. 12,18

Auto Genre Picture Mode BRAVIA automatically switches into Game Mode with PS5® and PS5® Pro consoles to minimize lag and maximize responsiveness. It switches back to Standard Mode when watching movies for more expressive scenes. 23

All your gaming essentials in one place This is a modal window.

The Mirage Stand. Subtle, seamless The Mirage Stand combines slim steel with a transparent lens panel, concealing cables completely from view so the TV appears to float. 19 Available on 50 , 55 65 , 75 , 85 class screen sizes only.

Seamless on your wall BRAVIA can be mounted flush to the wall, creating a seamless presence that complements any layout and lets the picture take center stage.

Features

  • True RGB with independently controlled red, green, and blue LEDs delivers vibrant color with an expanded color range.
  • True RGB combines wide color range with high brightness for accurate color reproduction.
  • X-Wide Angle keeps color consistent from virtually any seat in the room.
  • XR Processor ™ with AI scene recognition optimizes color, contrast, and clarity in real time.
  • XR Clear Image ™ restores detail and reduces noise in older and lower-resolution content.
  • XR Contrast Booster increases peak brightness while deepening blacks for stronger contrast.
  • XR Motion Clarity ™ keeps sports, action scenes, and gameplay smooth and blur-free.
  • RGB sensing detects LED performance in real time and optimizes brightness for accurate color reproduction.
  • My Cinema presets optimize picture and sound for different viewing environments.
  • Acoustic Multi-Audio+ ™ delivers immersive surround sound aligned with the picture.
  • 3D Surround Upscaling converts stereo audio into immersive 3D sound.
  • Voice Zoom 3 ™ with AI enhances dialogue clarity in every scene. 2
  • Direct TV Connection allow easy expansion with a subwoofer, rear speakers, or both. 3
  • Quick Settings soundbar control lets you adjust compatible soundbars directly from the TV.
  • Bluetooth headphone control allows playback and volume adjustments from your headphones. 4
  • SONY PICTURES CORE ™ includes movies with IMAX ® Enhanced and Pure Stream quality. 1,5,6
  • Dolby Vision ® , Dolby Atmos ® , IMAX ® Enhanced, and DTS:X ® support brings cinematic picture and sound home. 5,7
  • Studio Calibrated picture modes reproduce picture quality as the creator intended.
  • Gemini on Google TV™ helps you find movies and shows faster with voice search and recommendations. 8
  • Apple AirPlay ® 2 support lets you stream easily from iPhone, iPad, or Mac. 9
  • Google Cast ™ built in lets you cast movies, shows, and apps from compatible devices. 10
  • Hands-free Gemini voice control lets you search and control the TV with your voice. 11
  • Auto HDR Tone Mapping and Auto Genre Picture Mode optimize picture quality for PS5 ® gaming. 12
  • Game Menu 2 puts all gaming picture settings and assist features in one place.
  • HDMI 2.1 features including 4K/120, VRR, and ALLM deliver responsive high-performance gaming. 13
  • PS Remote Play streams PlayStation ® games directly to your BRAVIA TV. 14
  • Harmonic Presence design features clean lines with integrated cable management for a tidy setup.
What's In The Box
SUPPLIED ACCESSORIES Voice Remote Control (Supply): RMF-TX840U, AC Power Cord Spec: Bundle (C17) (US) (2pin) (flat blades Polarity), Operating Instructions: EN,FR,ES, Quick Setup Guide / Supplement CUE (GA): EN,FR,ES, Table Top Stand: Separate (Assembly required), Sony original Wall-Mount Bracket* * Please refer this compatibility list : https://www.sony.net/wall-mount-bracket
Weights (Approx.)
Weight of Package Carton(Gross) 25 kg / 55.1lb.
Weight of TV without Stand 15.7 kg / 34.6 lb
Measurements (Approx.)
Dimension of Package Carton (W x H x D) 1310 x 827 x 184 mm / 51 5/8 x 32 5/8 x 7 1/4 inch
Dimension of TV without Stand (W x H x D) 1114 x 640 x 54 (57) mm / 43 7/8 x 25 1/4 x 2 1/4 (2 1/4) inch
TV with Stand (Standard position) (W x H x D) 1114 x 720 x 183 mm / 43 7/8 x 28 3/8 x 7 1/4 inch
STAND WIDTH (STANDARD POSITION) 343 mm / 13 5/8 inch
Regulation and Standard Compliance
VESA® Hole Pitch (W x H) 200 x 200 mm / 7 7/8 x 7 7/8 inch
General Features
NETFLIX CALIBRATED MODE Yes
Audio Specs
Speaker type Acoustic Mulit -Audio +
Speaker Configuration Full Range x 2 - Tweeter x 2
Display Specs
Display resolution (H x V, pixels) 3840 x 2160
Display Features
Display Type LCD
TV System
TV System (Digital Terrestrial) ATSC/ ATSC3.0(NEXTGEN TV) depending on your country/area selection
Operating System Google TV
Convenience Features
Features specified in HDMI2.1 4K120/eARC/VRR/ALLM
Chromecast built-in Yes
Sound (Processing)
DTS audio format support DTS Digital Surround, DTS Express, DTS-HD Master Audio, DTS-HD High Resolution Audio, DTS:X
Dolby audio format support Dolby Audio, Dolby Atmos
Software
Application Store Yes (Google Play Store)
Closed Captions (Analog/Digital) Closed Caption
Display Language AFR, AMH, ARA, ASM, AZE, BEL, BUL, BEN, BOS, CAT, CZE, DAN, DEU, GRE, ENG, SPA, EST, BAQ, PER, FIN, FRA, GLG, GUJ, HIN, HRV, HUN, IND, ISL, ITA, HEB, JPN, KAZ, KAN, KOR, KIR, LAO, LIT, LAV, MAC, MAL, MON, MAR, MAY, BUR, NOB, NEP, NLD, ORI, PAN, POL, POR, RUM, RUS, SLO, SLV, ALB, SRP, SWE, SWA, TAM, TEL, THA, TGL, TUR, UKR, URD, UZB, VIE, zh_CN, zh_HK, zh_TW, ZUL
On-board Storage (GB) 32GB
On/Off Timer Yes
Sleep Timer Yes
Text Input Language ENG / FRA / GER / ITA / RUS / SPA / HEB / JPN / VIE
Power and Energy Saving
Dynamic Backlight Control Yes
Power Saving Mode / Back Light Off Mode Yes
Power Requirements (voltage) AC 120V for UL cUL AC 110-240V for other
Power Requirements (frequency) 60Hz for UL cUL 50/60Hz for other
Picture (processing)
Motion enhancer (Native Hz) 120Hz
Picture modes Vivid, Standard, Cinema, Professional, Calm, Photo, IMAX Enhanced, Dolby Vision (Vivid/Bright/Dark/Game), FPS game, RTS game
Picture processor XR Processor
Colour Enhancement Yes
HDMI Video Input Signal Format 4096x2160p (24,60Hz), 3840x2160p (24,30,60,120Hz)*, 1080p (30,60,120Hz), 1080/24p, 1080i (60Hz), 720p (30,60Hz), 720/24p, 480p *120Hz is supported by HDMI IN 3 and IN 4.
HDMI PC Input Signal Format 640x480(31.5kHz,60Hz), 800x600(37.9kHz,60Hz), 1024x768(48.4kHz,60Hz), 1280x1024(64.0kHz,60Hz), 1600x900(55.9kHz,60Hz)
Contrast Enhancer Yes
Picture (Panel)
Backlight dimming type Local Dimming
Backlight type RGB LED
Dimensions and Weight
Screen Size (inch, measured diagonally) 50"(49.5")
Screen Size for WEB(diagonal, cm, integer or 1st decimal) 126 cm
Design
Stand design Mirage Stand
Frame color Black
Connectivity
HDCP HDCP2.3 (for HDMI1/2/3/4)
HDMI-CEC Yes
USB drive format support Yes (Supported File System: FAT16/FAT32/exFAT/NTFS)
USB playback codecs MPEG1:MPEG1/MPEG2PS:MPEG2/MPEG2TS (HDV, AVCHD):MPEG2, AVC/MP4 (XAVC S):AVC, MPEG4, HEVC/AVI, MotionJpeg/MOV:AVC, MPEG4, MotionJpeg/MKV, AVC, MPEG4, VP8.HEVC/WEBM:VP8/3GPP:MPEG4, AVC/MP3/ASF(WMA)/LPCM/WAV/MP4AAC/FLAC/JPEG, HEIF/WEBM:VP9/AC4/ogg/AAC
Built-in Tuner
Number of Tuners (Terrestrial/Cable) 1 (Digital/Analog)
TV System (Analog) M
TV System (Digital Cable) Clear QAM
Tuner Channel Coverage (Analog) VHF: 2-13/UHF: 14-69/CATV: 1-135
Tuner Channel Coverage (Digital Cable) CATV: 1-135
Tuner Channel Coverage (Digital Terrestrial) VHF: 2-13/UHF: 14-69 (2-13/14-36 for ATSC3.0)
Video Features
Video Processing XR Clear Image
Motion enhancer XR Motion Clarity
4K Processor XR Processor
HDR (High Dynamic Range) compatiblity Yes(HDR10,HLG,Dolby Vision)
TRILUMINOS RGB Triluminos Max
Smoothing Smooth Color Gradation
Network Features
APPLE AIRPLAY Yes
APPLE HOMEKIT Yes
Wi-Fi Standard Wi-Fi 6E
Inputs and Outputs
Digital Audio Output(s) 1(Side / Hybrid with Digital Audio Output)
HDMI inputs total 4(Side)
Bluetooth profile support Version 5.3 Subwoofer x 2, Full Range x 2, Tweeter x 2, Beam Tweeter x 2
RF (Terrestrial/Cable) Connection Input(s) 1(Side)
USB ports 2(Side)
Ethernet inputs 1(Side)
RS-232C Input(s) 1(Side)
Design Features
STAND COLOR Lenticular/Dark Silver
BEZEL DESIGN Immersive Frame
STAND POSITION One-position/fixed height stand
Audio Features
VOICE ZOOM Voice Zoom 3
HDMI Audio Return Channel (ARC) Yes (eARC/ARC)

Quick Specs


  • Appearance

  • Type: 50 - 59 LED-LCD TV

  • Dimensions

  • Width: 43.87"
  • Height: 28.37"
  • Depth: 7.25"

  • Features

  • Energy Star Rated: No

  • Size

  • Screen Size: 50"

  • Panel

  • Max Resolution: 4K
  • WiFi Connected: Yes

Professional delivery and installation is available for every product we sell. We would be happy to coordinate delivery and installation for you.

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